L’Oreal just announced that Freida Pinto, Evangeline Lilly, and Elizabeth Banks will now be representing their brand. The president of L’Oreal says, “L’Oreal is delighted that these great stars of world cinema have agreed to represent our brand.”

The girls are excited too. Freida Pinto says “I am very moved to be joining the great L’Oreal Paris family and all these personalities: a family I am now proud to be a part of.”

Lost’s Evangeline Lilly says, “It is a source of great pride for me to represent a brand whose ambition is to respond to every person’s aspirations to beauty, and contribute to the fulfilment and well-being of everyone.”

Elizabeth Banks agrees and says, “I am so honoured to be one of the newest L’Oreal Paris Spokespeople and to join such a distinguished group of women who proudly say the iconic phrase ‘Because you’re worth it.”